Georgian Tourism Corner
at TourismFest Baku 2027
Showcase your hotel in the Azerbaijani travel market during the two-day TourismFest Baku 2027. Reach a new audience, establish valuable contacts, and take part in the special Georgia Hour programme.
What Is TourismFest Baku 2027?
TourismFest Baku 2027 is a tourism festival in Azerbaijan that brings together travel industry professionals and potential travellers at one venue.
The festival is organised by Plus Media Production. The first TourismFest took place in 2024, and the April 2027 edition will be the second event in the series.
Unlike a traditional closed B2B trade exhibition, TourismFest is primarily designed to promote tourism products, develop the local travel market, and facilitate direct communication between tourism businesses and potential customers.
The event is expected to feature travel companies, hotel brands, airlines and other tourism-related businesses presenting their services and offers.
TourismFest combines an exhibition format with entertainment and educational activities, including destination presentations, musical performances, competitions, interactive sessions and themed events.
Open Tourism Festival
Tourism product presentations and direct interaction with visitors.
First TourismFest
The 2027 festival will be the second edition of the event.
Before the Summer Season
An opportunity to promote summer packages, seasonal offers and early bookings.
Who Is the Festival's Target Audience?
TourismFest is designed to appeal to a broad audience within Azerbaijan's travel market. For Georgian hotels, this creates an opportunity to go beyond traditional B2B negotiations and introduce their services directly to potential guests.
Potential Hotel Guests
- Residents of Baku and other regions of Azerbaijan
- Families, couples and independent travellers
- People planning holidays and short breaks
- Visitors interested in travelling to Georgia
- Potential customers for summer and seasonal offers
Potential Business Partners
- Travel agency representatives
- Tour operators and travel organisers
- Corporate travel buyers
- Event and business travel organisers
- Other tourism industry professionals
The actual visitor profile, including corporate representatives, media and other professional visitors, will depend on festival attendance. The presence of specific visitor categories cannot be guaranteed.
What Is Planned for TourismFest?
According to the festival organiser's presentation, TourismFest Baku 2027 is planned as a two-day event combining tourism promotion with engaging activities for visitors.
Official Opening
The opening ceremony and the beginning of the exhibition programme.
Music and Entertainment
Musical performances and entertainment activities for festival visitors.
Competitions and Prizes
Quizzes, themed competitions and prize draws.
Company Presentations
Showcasing tourism products, services and special offers.
Meetings with Travellers
Interactive discussions and sessions featuring travel personalities.
Country-Themed Programmes
Special presentations dedicated to the tourism potential of selected countries.
The final festival schedule will be announced by the organisers at a later stage.
Georgian Tourism Corner
A Shared Exhibition Space for Georgian Tourism Brands
For participants of Georgian B2B Travel Workshop 2027, Vector Travel DMC is organising a dedicated Georgian exhibition area at TourismFest under the name Georgian Tourism Corner.
Several standard exhibition stands will be brought together to create a coordinated presentation area, featuring a unified visual concept, branding and promotional spaces for participating companies.
Each participating hotel will have an opportunity to present its brand, facilities and tourism products within the shared Georgian exhibition.
Brand Visibility
- Hotel logo displayed within the shared stand
- Photographs and promotional materials on the branded display
- Key hotel information and selling points
- Presentation of special offers
Promotional Materials
- Catalogues and brochures
- Business cards
- Promotional leaflets
- Branded pens and small souvenirs
- Current hotel offers and packages
Personal Participation by Hotel Representatives
Representatives of participating companies will be able to attend Georgian Tourism Corner, interact with visitors, answer questions, promote their products and establish contacts throughout the two festival days.
Participants may also use the event to connect with other exhibitors and arrange additional business meetings.
The final number of stands, exhibition design and allocation of promotional space will be determined after the participant list has been finalised. Comparable promotional visibility is planned for each participating brand.
Georgia Hour — A Special Destination Programme
A Dedicated One-Hour Programme About Georgia
One of the key opportunities for participants of Georgian Tourism Corner will be Georgia Hour, a special one-hour programme dedicated to Georgia as a travel destination and to the participating hotel brands.
Subject to coordination with the festival organisers, Georgia Hour is planned for the first day of TourismFest, following the official opening.
The programme is expected to take place in a separate presentation area, with TourismFest-branded staging and seating for approximately 30–40 attendees.
What Do We Plan to Present?
Georgia as a Travel Destination
An introduction to Georgia, its resorts, regions, holiday experiences and diverse tourism products.
Georgian Hotels
Presenting participating hotels, their facilities, distinctive features and offers relevant to the Azerbaijani market.
Audience Interaction
Questions and answers, quizzes about Georgia, competitions and possible prize draws supported by participating companies.
Georgian Culture
The possible inclusion of a short Georgian dance performance or other elements of Georgian national culture is under consideration.
Why Are We Organising Georgia Hour?
Our objective is to create an engaging and dynamic event within the festival, attract visitors to the presentation area, and promote Georgia not only as a destination, but also through specific hotel brands.
After the programme, interested visitors will be able to continue conversations with hotel representatives directly at Georgian Tourism Corner.
The format of each brand's presentation, speaking times, competitions and cultural activities will be defined as part of the overall programme, taking into account the number of participants and approval by the festival organisers.
Why Should Georgian Hotels Participate?
Direct Access to Potential Guests
Present your hotel personally to visitors who may be considering Georgia for their next holiday.
Promotion Before the Summer Season
April is a suitable period to introduce summer packages, early booking offers and seasonal promotions.
Additional B2B Opportunities
Connect with tourism professionals and businesses that may not have attended the main B2B Workshop.
Greater Brand Awareness
Increase visibility through the shared Georgian exhibition area and the Georgia Hour programme.
Potential Corporate Contacts
Introduce accommodation and MICE services to interested business representatives.
Coordinated Participation
Vector Travel DMC coordinates the shared exhibition concept, organisational arrangements and preparation of Georgia Hour.
One Trip to Baku — Two Promotion Opportunities
Georgian Tourism Corner is being organised as an additional opportunity for participants of the fifth annual Georgian B2B Travel Workshop in Azerbaijan 2027, organised by Vector Travel DMC in Baku on 16 April 2027.
This allows Georgian hotels to combine professional trade meetings with broader destination and brand promotion during a single business trip.
Georgian B2B Travel Workshop
Targeted business meetings with Azerbaijani travel agencies and tour operators. Hotel presentations, discussions of rates, seasonal offers and cooperation terms.
TourismFest + Georgia Hour
The first day of the open tourism festival. Georgian Tourism Corner exhibition activities, interaction with visitors and the special Georgia Hour programme.
TourismFest — Day Two
Continued operation of the Georgian exhibition area, hotel product presentations, networking and new contacts with festival visitors.
Participants joining the extended programme are advised to plan their departure from Baku for the evening of 18 April, allowing them to benefit from both festival days.
Participation Options
Standard Programme
16 AprilParticipation in Georgian B2B Travel Workshop 2027, including professional meetings, presentations and networking with the Azerbaijani travel market.
Rates and detailed participation conditions are available upon request.
Extended Programme
16–18 AprilThe main B2B Workshop programme plus participation in Georgian Tourism Corner at TourismFest Baku 2027 and brand exposure through Georgia Hour.
Festival participation is charged separately. Detailed conditions are available upon request.
To plan the shared Georgian exhibition, Vector Travel DMC is collecting preliminary expressions of interest from participating companies. The final configuration of the exhibition space will be determined once the participant list has been established.
TourismFest Baku 2027 Venue
Passage 1901
Dates: 17–18 April 2027
City: Baku, Azerbaijan
Address: 53 Istiglaliyyat Street, Passage 1901
The venue is located in central Baku.
Organisers and Coordination
TourismFest Organiser:
Plus Media Production
Georgian Tourism Corner Organiser:
Vector Travel DMC
Official Festival Website:
www.tourismfest.az
Registration for Georgian Participants:
Through Vector Travel DMC
Frequently Asked Questions
Who Can Participate in Georgian Tourism Corner?
Participation is primarily intended for Georgian hotels and hotel groups taking part in Georgian B2B Travel Workshop 2027. Other tourism suppliers may be considered subject to approval by Vector Travel DMC.
Do We Need to Rent a Separate Exhibition Stand?
No. Vector Travel DMC coordinates a shared Georgian exhibition area, including a unified visual concept and promotional space for participating brands.
Can We Display Our Own Promotional Materials?
Yes. The concept allows for hotel logos, photographs, brochures, catalogues, business cards, special offers and small promotional gifts. Final space allocation will depend on the number of participants.
Is Attendance Required on Both Festival Days?
Georgian Tourism Corner is planned to operate on 17 and 18 April. Attendance on both days is recommended to make the most of the opportunity. Individual schedules may be discussed with the Georgian exhibition coordinator.
What Is Georgia Hour?
Georgia Hour is a dedicated one-hour programme planned for 17 April, introducing Georgia as a tourism destination and promoting participating hotel brands through presentations and interactive activities. Cultural elements are still under consideration.
Will Every Hotel Have an Individual Presentation?
All participating brands are planned to be represented within the overall programme. Individual presentation formats and speaking times will be determined after the participant list and programme have been finalised.
Is a Specific Number of Visitors Guaranteed?
No. Attendance at the open festival will depend on actual visitor interest and the event programme. We cannot guarantee a specific number of visitors, business contacts or bookings.
Is TourismFest Included in the Standard B2B Workshop Package?
No. Georgian B2B Travel Workshop on 16 April is a separate event. Georgian Tourism Corner on 17–18 April is an additional paid opportunity for its participants.
How Can We Obtain Participation Rates?
Please contact Vector Travel DMC to receive the current participation proposal and detailed conditions for the extended programme.